At Label Society, we curate pre-existing thrifted vintage and modern clothing with an aim to find a home for unique and exclusive pieces. Each piece is carefully handpicked with an idea to highlight the beauty in these hidden and sometimes forgotten treasures. We believe that there’s enough pre-existing clothing that deserves a life, rather than ending up in landfills.

Born at the start of the pandemic in Dec 2020, Label Society started off as a passion project for founders Geetanjali Singh and Aastika Marwaha from Mumbai, India. The two had curated their personal wardrobes with vintage clothing for a long time before coming together to start this brand. After completing their post graduation in fashion management from NIFT, Aastika worked as a digital writer for Vogue, GQ and Man’s World India while Geetanjali worked as a stylist and a fashion buyer for Bestseller India. Their experience working in fashion helped them develop this distinct eye for curation.

A NOTE FROM THE CURATORS

Label Society stands for promoting conscious shopping and enabling individuals to make lasting clothing choices. The clothing you see on our website goes through multiple checks to only offer the best in terms of quality. We love telling stories through these garments. We also deeply love every aspect of getting this piece to you, right from handpicking clothing to styling them to create different moods. Every collection has a story brewing, and that’s how we like to present our pieces. It’s a direct insight into our style sensibilities.